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You Must Create (YMC)

Stylish gentlemen looking for functional clothing in forward-thinking styles need look no further than the YMC collection at Psyche. YMC, or You Must Create, was created in London in the 90s, as a response to the growing demand for modern, intelligent men’s clothing.

Blending innovative, contemporary design with practical construction, YMC is a must-have for men wanting to project an effortless sense of style. From their classic men's YMC Shirts, their T-Shirts through to their off-duty zip up YMC Jackets, YMC offer a clean and simple aesthetic that is perfect for the modern man.

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