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Fred Perry

Known for their unique blend of sport and streetwear, Fred Perry has come a long way since its humble beginnings in the early fifties producing tennis clothing. Adopted and given its contemporary edge by various British subcultures, Fred Perry today is a brand synonymous with effortlessly cool style.

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The Fred Perry brand has come a long way since the development of the very first sweatband by three-time Wimbledon champion Fred Perry and former Australian footballer Tibby Wegner in the late 1940s.

In 1952 the first Fred Perry polo came into play and a legend was born. A pique mesh shirt with a short placket and ‘tipped’ collar and cuffs bearing a smokers pipe at the left breast.

Today, the brand is associated with the utmost authenticity, integrity and attitude. A fusion of sportswear and street wear, the popular brand has long been the choice of those involved in a subculture, from Mods, Skinheads and the short lived “Perry Boys” through to Paul Weller and the late, great Amy Winehouse.

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