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Fred Perry

Known for their unique blend of sport and streetwear, Fred Perry has come a long way since its humble beginnings in the early fifties producing tennis clothing. Adopted and given its contemporary edge by various British subcultures, Fred Perry today is a brand synonymous with effortlessly cool style.

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Originated by three time Wimbledon champion Fred Perry himself, the brand began in 1952 with the production of a tennis shirt bearing the now famous laurel wreath logo. Originally intended as sportswear, the brand truly took off with the masses in the 60s when it was adopted by the British mod subculture. Since then, Fred Perry pieces - and the iconic Fred Perry polo shirt in particular - have been at the forefront of British fashion. Fred Perry has today amassed a loyal following, producing classic styles with a fashionable, modern edge. Here at Psyche we aim to bring the latest pieces from the coveted Fred Perry collection - with a range including Fred Perry footwear, knitwear, coats, jackets and accessories, all of course bearing the famous Fred Perry logo, we can guarantee you’ll find something to bring some modern and cool British style to your wardrobe.