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A title well and truly synonymous with denim, the now legendary Diesel name has carved out a successful path since a fifteen year old Renzo Rosso started stitching up denims and selling them for five lira a piece. Now an icon of the industry, it has single handedly earned it's hometown a reputation for producing fine quality jeans.

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The Diesel concept

Renowned as a global lifestyle brand, Diesel projects an image of rebellion and non conformity. The brand's concept is based on the idea of the world as "a single, border-less macro-culture". The inclusive idea that fashion can be marketed to a nationless, raceless audience, not as "us" and "them" but as one giant "we". The brand has progressed a lot over the years, expanding from being purely a denim brand into a full lifestyle collection.

Quality Italian style without boundaries

Those who don't stint on denim see a pair of Diesels as an investment, something worth holding onto that will age well thanks to the quality Italian construction and use of the best hardware and fabrics. Our carefully curated selection is a representation of the best Diesel has to offer, with a range of easy-going casualwear intended to compliment the denim. Alongside Diesel's selection of fine Italian denim, we stock a globally sourced range of denim brands including luxe european denim from the likes of Jacob Cohen and Replay as well as crafted heritage denim from Edwin, Levi's and Hawksmill Denim.